The series is instructor led by Sam Dantzler, who examines and explains each step thoroughly. The purpose, the goal, common objections and selling techniques of each step are covered and discussed in detail. Role-plays are used consistently throughout the series to demonstrate application on the sales floor.

Each step is accompanied by a chapter in the included companion student manual, as well as a student workbook that checks for understanding from the trainee. Each section is concluded with a "Self Study" section that requires the trainee to meet with the P&A manager and demonstrate understanding of the step and inquire about dealership specific policies. Click here to find out more more